Salvador
Ruiz De Maya
Catedraticos de Universidad
Universidad Politécnica de Cartagena
Cartagena, EspañaPublikationen in Zusammenarbeit mit Forschern von Universidad Politécnica de Cartagena (5)
2014
-
Household decisions on financial services: The role of the wife
The Routledge Companion to Financial Services Marketing (Taylor and Francis), pp. 78-90
2009
-
Flow and attitude toward the website on the evaluation of products present by means of virtual reality: A conceptual model
Advances in Consumer Research
-
The evaluation of new utilitarian and symbolic products: The effect of attribute type and product knowledge
Advances in Consumer Research
2005
-
La confianza como atributo de calidad. Su influencia sobre el consumo de los alimentos ecológicos
II Congreso Nacional de Calidad Alimentaria