Publicaciones en colaboración con investigadores/as de Universidad Miguel Hernández de Elche (3)

2012

  1. The role of e-WOM in international communication

    Handbook of Research on International Advertising (Edward Elgar Publishing Ltd.), pp. 325-350

  2. When hedonic products help regulate my mood

    Marketing Letters, Vol. 23, Núm. 3, pp. 701-717

2009

  1. Consideration sets in online shopping environments: the effects of search tool and information load

    Electronic Commerce Research and Applications, Vol. 8, Núm. 5, pp. 252-262