Publications by the researcher in collaboration with Rocio Alarcon Lopez (8)

2026

  1. When Social Sharing Increases Pride in Customized Products

    Psychology and Marketing, Vol. 43, Núm. 1, pp. 219-233

2025

  1. Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction

    Journal of Vacation Marketing, Vol. 31, Núm. 1, pp. 3-21

2022

  1. Sharing one’s Customization Experience Increases Affective Reactions Toward the Customized Product

2020

  1. When I Share, I Feel Unique: Sharing one’sCustomization Experience Increases Feelings of Pride

2018

  1. The Negative Effect of Sharing Hedonic Customization Experiences on Satisfaction

    11th European Association for Consumer Research (EACR)

2017

  1. Sharing co-creation experiences contributes to consumer satisfaction

    Online Information Review, Vol. 41, Núm. 7, pp. 969-984

  2. When consumers share their co-creation experiences to get more satisfaction

    III Jornadas Doctorales Escuela Internacional de Doctorado de la Universidad de Murcia (EIDUM)

2016

  1. Telling others about my co-creation experiences makes me feel good!

    XXVIII Congreso de Marketing AEMARK (León)