Publicaciones (53) Publicaciones de Maria Rocio Rodriguez Herrera

2024

  1. A Lesson for Sustainable Health Policy from the Past with Implications for the Future

    Sustainability (Switzerland) , Vol. 16, Núm. 5

  2. Benchmarking meta-analytical conceptualizations of B2B seller skills against empirical evidence in services firms

    Benchmarking, Vol. 31, Núm. 3, pp. 884-902

  3. Proposing a sales performance motivational framework for B2B sellers in services firms

    European Research on Management and Business Economics, Vol. 30, Núm. 1, pp. 45-57

  4. Salespeople’s sales performance skills in B2B of services firms – a cross-industrial study

    European Business Review, Vol. 36, Núm. 2, pp. 201-224

  5. The effect of social disruption on the use of technologies to digitize B2B processes and its impact on corporate performance

    Journal of Business and Industrial Marketing

2023

  1. Digitalization Through Technology and Sales Performance: Extended Framework: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 43-44

  2. Innovando en la educación superior: El uso de la gamificación en la era digital

    Estudios de innovación docente como punto de encuentro de ciencias humanísticas y sociales (Dykinson), pp. 1105-1119

  3. The direct effect of B2B sellers' skills on relative and absolute sales performance: a dual measurement approach

    Journal of Organizational Change Management, Vol. 36, Núm. 1, pp. 64-85

2022

  1. Organisational and environmental indicators of B2B sales performance

    Marketing Intelligence and Planning, Vol. 40, Núm. 1, pp. 33-56

  2. Organisational and environmental indicators of B2B sellers’ sales performance in services firms

    European Business Review, Vol. 34, Núm. 4, pp. 578-602

  3. The role of ERP in business model innovation: Impetus or impediment

    Digital Business, Vol. 2, Núm. 2

  4. Validating the Sequential Logic of Quality Constructs in Seller-customer Business Relationships–Antecedents, Mediator and Outcomes

    Journal of Business-to-Business Marketing, Vol. 29, Núm. 1, pp. 43-67

2021

  1. A Laissez-Faire strategy marked by blinkers to fulfill established pandemic goals—the case of Sweden

    International Journal of Environmental Research and Public Health, Vol. 18, Núm. 18

  2. A sequential logic model between sales performance and salesperson satisfaction in B2B markets

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 1, pp. 180-194

  3. Assessing the future direction of sustainable development in public hospitals: Time-horizon, path and action

    Health Policy, Vol. 125, Núm. 4, pp. 526-534

  4. B to B Sellers’ Skill Level in Sales Performance–Frameworks and Findings

    Journal of Business-to-Business Marketing, Vol. 28, Núm. 3, pp. 265-281

  5. Determining corporate direction in sustainable development: a multi-dimensional framework in B2B

    Journal of Business and Industrial Marketing, Vol. 36, Núm. 1, pp. 1-17

  6. Predictability of COVID-19-related morbidity and mortality based on model estimations to establish proactive protocols of countermeasures

    Scientific Reports, Vol. 11, Núm. 1

  7. Priorities determining future directions of sustainable development in business models of the healthcare industry—findings and framework

    Sustainability (Switzerland), Vol. 13, Núm. 11

  8. The role of public resource desynchronization on business model sustainability in the private healthcare industry

    Sustainability (Switzerland), Vol. 13, Núm. 11