Maria Rocio
Rodriguez Herrera
Profesores Titulares de Universidad
University of Johannesburg
Johannesburgo, SudáfricaPublicaciones en colaboración con investigadores/as de University of Johannesburg (4)
2024
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Proposing a sales performance motivational framework for B2B sellers in services firms
European Research on Management and Business Economics, Vol. 30, Núm. 1, pp. 45-57
2022
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Organisational and environmental indicators of B2B sales performance
Marketing Intelligence and Planning, Vol. 40, Núm. 1, pp. 33-56
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Organisational and environmental indicators of B2B sellers’ sales performance in services firms
European Business Review, Vol. 34, Núm. 4, pp. 578-602
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Validating the Sequential Logic of Quality Constructs in Seller-customer Business Relationships–Antecedents, Mediator and Outcomes
Journal of Business-to-Business Marketing, Vol. 29, Núm. 1, pp. 43-67