Maria Rocio
Rodriguez Herrera
Profesores Titulares de Universidad
Kristiania University College
Oslo, NoruegaPublicaciones en colaboración con investigadores/as de Kristiania University College (45)
2024
-
A Lesson for Sustainable Health Policy from the Past with Implications for the Future
Sustainability (Switzerland) , Vol. 16, Núm. 5
-
Benchmarking meta-analytical conceptualizations of B2B seller skills against empirical evidence in services firms
Benchmarking, Vol. 31, Núm. 3, pp. 884-902
-
Dataset that shows organizational complexity as a key enabler for business model innovation using enterprise resource planning
Data in Brief
-
Proposing a sales performance motivational framework for B2B sellers in services firms
European Research on Management and Business Economics, Vol. 30, Núm. 1, pp. 45-57
-
Salespeople’s sales performance skills in B2B of services firms – a cross-industrial study
European Business Review, Vol. 36, Núm. 2, pp. 201-224
-
The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction
Journal of Business-to-Business Marketing
-
The effect of social disruption on the use of technologies to digitize B2B processes and its impact on corporate performance
Journal of Business and Industrial Marketing, Vol. 39, Núm. 8, pp. 1800-1808
2023
-
Digitalization Through Technology and Sales Performance: Extended Framework: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 43-44
-
The direct effect of B2B sellers' skills on relative and absolute sales performance: a dual measurement approach
Journal of Organizational Change Management, Vol. 36, Núm. 1, pp. 64-85
2022
-
Organisational and environmental indicators of B2B sales performance
Marketing Intelligence and Planning, Vol. 40, Núm. 1, pp. 33-56
-
Organisational and environmental indicators of B2B sellers’ sales performance in services firms
European Business Review, Vol. 34, Núm. 4, pp. 578-602
-
The role of ERP in business model innovation: Impetus or impediment
Digital Business, Vol. 2, Núm. 2
-
Validating the Sequential Logic of Quality Constructs in Seller-customer Business Relationships–Antecedents, Mediator and Outcomes
Journal of Business-to-Business Marketing, Vol. 29, Núm. 1, pp. 43-67
2021
-
A Laissez-Faire strategy marked by blinkers to fulfill established pandemic goals—the case of Sweden
International Journal of Environmental Research and Public Health, Vol. 18, Núm. 18
-
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Journal of Business and Industrial Marketing, Vol. 37, Núm. 1, pp. 180-194
-
Assessing the future direction of sustainable development in public hospitals: Time-horizon, path and action
Health Policy, Vol. 125, Núm. 4, pp. 526-534
-
B to B Sellers’ Skill Level in Sales Performance–Frameworks and Findings
Journal of Business-to-Business Marketing, Vol. 28, Núm. 3, pp. 265-281
-
Determining corporate direction in sustainable development: a multi-dimensional framework in B2B
Journal of Business and Industrial Marketing, Vol. 36, Núm. 1, pp. 1-17
-
Predictability of COVID-19-related morbidity and mortality based on model estimations to establish proactive protocols of countermeasures
Scientific Reports, Vol. 11, Núm. 1
-
Priorities determining future directions of sustainable development in business models of the healthcare industry—findings and framework
Sustainability (Switzerland), Vol. 13, Núm. 11