Publicaciones en las que colabora con María del Carmen Otero Neira (13)

2023

  1. Digitalization Through Technology and Sales Performance: Extended Framework: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 43-44

  2. The direct effect of B2B sellers' skills on relative and absolute sales performance: a dual measurement approach

    Journal of Organizational Change Management, Vol. 36, Núm. 1, pp. 64-85

2021

  1. A sequential logic model between sales performance and salesperson satisfaction in B2B markets

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 1, pp. 180-194

  2. B to B Sellers’ Skill Level in Sales Performance–Frameworks and Findings

    Journal of Business-to-Business Marketing, Vol. 28, Núm. 3, pp. 265-281

2020

  1. An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 615-616

  2. Examination of Sustainability through the Time in the Public Healthcare Service Network: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 563-564

  3. Sustainability endeavors and sustainable development in Spanish public hospitals: The case for upstream social marketing

    Journal of Social Marketing, Vol. 10, Núm. 2, pp. 215-242

  4. The Public Healthcare System as a Service Network: An Assessment through the Time: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 669-670