Manuela
Lopez Perez
Profesores Titulares de Universidad
VU University Amsterdam
Ámsterdam, HolandaPublications in collaboration with researchers from VU University Amsterdam (1)
2022
-
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
Journal of Research in Interactive Marketing, Vol. 16, Núm. 1, pp. 154-171