Publicaciones en las que colabora con Ahmad Aljarah (2)

2024

  1. In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement

    Internet Research

  2. Make me happy, make it credible – the effect of CSR message framing on online brand engagement

    Management Decision, Vol. 62, Núm. 2, pp. 532-548