Social Communication, Culture and Technology
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Harvard University
Cambridge, Estados UnidosPublications in collaboration with researchers from Harvard University (1)
2019
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In the Warcraft universe we trust: An analysis of transmedia advertising strategies in the World of Warcraft video game series ("Battle Chest 3.0," "Cataclysm," and "Mists of Pandaria")
International Journal of Communication, Vol. 13, pp. 1507-1525