Marketing
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Universidad de Málaga
Málaga, EspañaPublikationen in Zusammenarbeit mit Forschern von Universidad de Málaga (2)
2023
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The Reference Group as Antecedent of Gray Market Participation: An Empirical Analysis
Journal of Business-to-Business Marketing, Vol. 30, Núm. 1, pp. 45-61
2022
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The Effect of Public Healthcare Expenditure on the Reduction in Mortality Rates Caused by Unhealthy Habits among the Population
Healthcare (Switzerland), Vol. 10, Núm. 11