Publikationen, an denen er mitarbeitet María Jesús Yagüe Guillén (2)

2003

  1. Development and Validation of a Brand Trust Scale

    International Journal of Market Research, Vol. 45, Núm. 1, pp. 1-18

  2. Development and validation of a brand trust scale

    International Journal of Market Research, Vol. 45, Núm. 1, pp. 35-53