Selection of incentives for a business strategy based on crop diversification
- Martínez-García, Victor 1
- Zabala, José A. 2
- Albaladejo-García, José A. 1
- López-Becerra, Erasmo 3
- Sánchez-Navarro, Virginia 1
- Sánchez-Navarro, Jorge L. 1
- Boix-Fayos, Carolina 4
- Martínez-Paz, José M. 2
- Alcon, Francisco 1
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1
Universidad Politécnica de Cartagena
info
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2
Universidad de Murcia
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3
Universidad Politécnica de Valencia
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- 4 CEBAS-CSIC
ISSN: 1695-971X, 2171-9292
Año de publicación: 2024
Volumen: 22
Número: 3
Tipo: Artículo
Otras publicaciones en: Spanish journal of agricultural research
Resumen
Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives. Area of study: South-East Spain. Material and methods: Citrus intercropping practices in South-East Spain has been used as case study. Stakeholders’ preferences for crop diversification incentives were investigated by using a multicriteria approach, and those results were integrated into the development of a business model canvas. Main results: Including crop diversification practices as environmental practices within the operational programmes of producer organizations is seen the most preferred incentive over which the business model canvas is developed. Research highlights: The establishment of business opportunities for crop diversification practices would facilitate the overcoming of adoption barriers along the agrifood value chain and would promote health and sustainable food systems.
Información de financiación
Financiadores
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Agencia Estatal de Investigación
- PID2020-114576RB-I00
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European Commission
- 728003
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