Corporate Social Responsibility and Consumer Brand Advocacy: A Reflection in a Time of Crisis

  1. Ivone Ferreira 1
  2. Luís Eusébio 1
  3. Antonio Raúl Fernández Rincón 2
  4. Pedro Antonio Hellín Ortuño 2
  1. 1 NOVA University of Lisbon
  2. 2 Murcia University
Buch:
Strategic Communication in Context: Theoretical Debates and Applied Research
  1. Sara Balonas (coord.)
  2. Teresa Ruão (coord.)
  3. María-Victoria Carrillo (coord.)

Verlag: Centro de Estudos de Comunicação e Sociedade (CECS) ; Universidade do Minho ; UMinho Editora

ISBN: 978-989-8974-41-9,  978-989-8974-42-6

Datum der Publikation: 2021

Seiten: 339-351

Art: Buch-Kapitel

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