La nueva narrativa identitaria del populismoun análisis del discurso de Pablo Iglesias (Podemos) en Twitter

  1. Enrique Arroyas Langa
  2. Pedro Luis Pérez Díaz
Revista:
Cultura, lenguaje y representación = Culture, language and representation: revista de estudios culturales de la Universitat Jaume I = cultural studies journal of Universitat Jaume I

ISSN: 1697-7750

Ano de publicación: 2016

Título do exemplar: Communication and social change/Comunicación y cambio social

Número: 15

Páxinas: 51-63

Tipo: Artigo

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Outras publicacións en: Cultura, lenguaje y representación = Culture, language and representation: revista de estudios culturales de la Universitat Jaume I = cultural studies journal of Universitat Jaume I

Resumo

The term «populist», which has been used pejoratively to identify certain demagogic practices from both the left and the right, has gained prominence in recent years amid a global economic crisis that has deepened the crisis of representative democracies, political disaffection and loss of confidence in institutions. However, this political phenomenon has also been addressed without negative connotations, so that populism can be studied as a political discourse present in any democracy since the late twentieth century. Following this theoretical approach, in the analysis presented here populism is not treated as a doctrine but as a discursive style that is based on the confrontation between the people and power (Laclau, 2005), the building of a strong leader and the criticism of the traditional structures of politics. The electoral and communicative success of Podemos after the European Parliament election of 2014 in Spain turned it a significant example of these new ways of doing politics that leverages social networking websites to build relationships with civil society and spread their messages. Under this pretext, this research analyzes the populist elements in the discursive strategy of Podemos leader, Pablo Iglesias Turrión (@Pablo_Iglesias_), during the campaign of the aforementioned European elections. To accomplish this, basing our analysis on the work of Charaudeau (2009), we make a content analysis of 249 tweets that shaped his speech in this period, with the aim of revealing whether it adapts to the parameters of populist style. The results show similarities to the discursive strategies of populism: a narrative whose engine is confrontation between them and us, the abstract and blurry identification of the adversary and the exaltation of an ideal of honest behavior against corruption. However, the populist style of Podemos appears tinged with the presentation of a leader whose attributes reinforce their connection with citizenship rather than their individual charisma.

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Fonte de datos: Dialnet