Strengthening women empowerment through i-docsAlternative forms of participation and civic engagement in the feminist movement

  1. Marta Pérez-Escolar 1
  2. Laura Cortés-Selva 2
  1. 1 Universidad Loyola Andalucía
    info

    Universidad Loyola Andalucía

    Sevilla, España

    ROR https://ror.org/0075gfd51

  2. 2 Universidad Miguel Hernández de Elche
    info

    Universidad Miguel Hernández de Elche

    Elche, España

    ROR https://ror.org/01azzms13

Revista:
Catalan journal of communication & cultural studies

ISSN: 1757-1898

Año de publicación: 2020

Volumen: 12

Número: 2

Páginas: 255-271

Tipo: Artículo

DOI: 10.1386/CJCS_00031_1 DIALNET GOOGLE SCHOLAR

Otras publicaciones en: Catalan journal of communication & cultural studies

Resumen

The main objective of this research is to explore how i-docs motivate and drive citizen engagement in a manner that sustains and reinforces the sense of belonging to the feminist movement. Drawing upon the eight core drives represented by each side of the Octalysis methodology, the purpose of this study is to identify the motivational elements that push citizens to participate in feminist causes and to be concerned about different feminist issues. Using a quantitative methodology, our sample comprises three feminist documentaries that enable different levels of interaction and participation: She Is Beautiful When She Is Angry, as a closed i-doc; En la brecha, as a semi-closed i-doc; and Las sinsombrero, as a semi-open i-doc. The results show that the most powerful motivational element in the three i-docs is the ‘epic meaning and calling’ core drive.

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