Análisis del personalismo en el discurso político en redesel perfil de Macron en Instagram

  1. Madrid Cánovas, Sonia 1
  1. 1 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Revue:
Círculo de lingüística aplicada a la comunicación

ISSN: 1576-4737

Année de publication: 2023

Titre de la publication: Etiquetaje pragmático de discursos humorísticos en la plataforma OBSERVAHUMOR.COM

Número: 96

Pages: 303-318

Type: Article

DOI: 10.5209/CLAC.80373 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: Círculo de lingüística aplicada a la comunicación

Résumé

In this article we analyze the hyper-leadership of the President of the French Republic, Emmanuel Macron, on Instagram. Our aim is to demonstrate the presence of discursive shifts in political discourse because of personalization, the sensationalist approach of the media and the de-ideologization of audiences. From a corpus of 196 publications and applying the semiotic methodology (Semprini, 1995), socio-semiotics (Kress y Van Leuwen, 2006) and textual analysis of discourse (Gallardo, 2018) we show that the politician uses himself to build a brand image or self-branding to offer to his voters-spectators.

La source de données: Dialnet