Explaining mobile commerce services adoption by different type of customers

  1. Molina-Castillo, Francisco J.
  2. Lopez-Nicolas, Carolina
  3. Bouwtnan, Harry
Libro:
IMETI 2008: INTERNATIONAL MULTI-CONFERENCE ON ENGINEERING AND TECHNOLOGICAL INNOVATION, VOL I, PROCEEDINGS
  1. Chu, HW (coord.)
  2. Savoie, M (coord.)
  3. Ferrer, J (coord.)
  4. Franco, P (coord.)
  5. Estrems, M (coord.)

ISBN: 978-1-934272-43-5

Año de publicación: 2008

Páginas: 358-360

Congreso: International Multi-Conference on Engineering and Technological Innovation

Tipo: Aportación congreso