WOM Marketing in Social Media
- Lopez, Manuela
- Sicilia, Maria
- Hidalgo-Alcazar, Carmen
Livre:
ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS
- DePelsmacker, P (coord.)
ISBN: 978-1-78560-312-9, 978-1-78560-313-6
Année de publication: 2016
Pages: 149-168
Type: Chapitre d'ouvrage