El contrato visualLa hegemonía cromática y la marca como signo de identidad de la ciudad

  1. Juan A. Lorca Sánchez 1
  1. 1 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Journal:
Más poder local

ISSN: 2172-0223

Year of publication: 2016

Issue Title: Marca ciudad

Issue: 27

Pages: 28-31

Type: Article

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More publications in: Más poder local

Abstract

Today, the struggle of brands to leave a mark, to be permanently imprinted on the retina of most people is fierce. This is the role that cities and their managers handle in order to create a brand and a visually powerful image, that put themselves inside and outside its borders, that is established by the communicative simplicity of color and supported by the psychological potential of it.

Data source: Dialnet