The new players that change the rules and the game itself: how Appple and Google transformed the media business

  1. Andreu Castellet
  2. Juan Miguel Aguado
  3. Inmaculada Martínez
Aktak:
"Breaking the media value chain"

Argitalpen urtea: 2013

Orrialdeak: 1-13

Mota: Biltzar ekarpena