Relaciones públicas para los necesarios cambios socioeconómicos
ISSN: 0719-4706
Argitalpen urtea: 2021
Zenbakien izenburua: Comunicación Actual, Ámbitos y Nuevas Tendencias
Alea: 8
Zenbakia: 8
Orrialdeak: 708-718
Mota: Artikulua
Beste argitalpen batzuk: Revista Inclusiones: Revista de Humanidades y Ciencias Sociales
Laburpena
The work develops a reflective study on the role of public relations for the social, economic and cultural changes that we are experiencing in the world. From a practical philosophy, a qualitative method is used, supported by a bibliographic review. This leads to an analysis and discussion about the public relations situation and its future social role. The paper discusses the sociocultural function of public relations in contemporary societies and its role in the face of new horizons. However, the new communication strategies must focus on all the stakeholders involved in the economic and social processes conditioned by Covid-19, by climate change and by other alterations that can reorder living conditions.