Orientación a los stakeholders en las universidades públicasuna discusión conceptual y el desarrollo de una escala de medición

Referencias bibliográficas

• Álvarez, L.I., Santos, M.L., Vázquez, R., The market orientation concept in the private non-profit organisation domain. International Journal of Nonprofit and Voluntary Sector Marketing 7:1 (2002), 55–67.
• Alves, H., Mainardes, E.W., Raposo, M., A relationship approach to higher education institution stakeholder management. Tertiary Education and Management 16:3 (2010), 159–181.
• American Marketing Association, Definition of marketing. 2013 https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx Accessed 23.02.15.
• Anderson, E., Gerbing, D.W., Structural equation modelling in practice: A review and recommended two-step approach. Psychological Bulletin 103 (1988), 411–423.
• Akonkwa, D.B.M., Is market orientation a relevant strategy for higher education institutions? Context analysis and research agenda. International Journal of Quality and Service Sciences 1:3 (2009), 311–333.
• Bagozzi, R.P., Yi, Y., On the evaluation of structural equation models. Journal of the Academy of Marketing Science 16:1 (1988), 74–94.
• Barro, F., Stakeholder theory and dynamics in supply chain collaboration. International Journal of Operations & Production Management 29:6 (2009), 591–611.
• Benneworth, P., Jongbloed, B.W., Who matters to universities? A stakeholder perspective on humanities, arts and social sciences valorization. Higher Education 59:5 (2010), 567–588.
• Bentler, P.M., EQS structural equations program manual. 1995, Multivariate Software, Inc., Encino, CA.
• Berbegal-Mirabent, J., Lafuente, E., Solé F., The pursuit of knowledge transfer activities: An efficiency analysis of Spanish universities. Journal of Business Research 66:10 (2013), 2051–2059.
• Bjørkquist, C., Continuity and change in stakeholder influence: Reflections on elaboration of stakeholder regimes. Institute of Education 4:2 (2008), 24–38.
• Caruana, A., Ramaseshan, B., Ewing, M.T., Do universities that are more market orientated perform better?. International Journal of Public Sector Management 11:1 (1998), 55–70.
• Casidy, R., The role of perceived market orientation in the higher education sector. Australasian Marketing Journal 22:2 (2014), 155–163.
• Cervera, A., Sánchez, M., Gil, I., Desarrollo de una escala de orientación al mercado en el ámbito de las administraciones públicas. Revista Española de Investigación de Marketing ESIC 3:2 (1999), 55–81.
• Cervera, A., Schlesinger, M.W., Iniesta, M.A., Sánchez, R., Un enfoque de stakeholders para la configuración de las universidades como centros de formación a lo largo de la vida de los individuos: Aplicación a los egresados. Revista Europea de Dirección y Economía de la Empresa 20:4 (2011), 97–116.
• Churchill, J., A paradigm for developing better measures of marketing constructs. Journal of Marketing Research 16:2 (1979), 64–73.
• Clark, L.A., Watson, D., Constructing validity: Basic issues in objective scale development. Psychological Assessment 7:3 (1995), 309–319.
• Clarkson, M.E., A stakeholder framework for analyzing and evaluating corporate social performance. Academy of Management Review 20:1 (1995), 92–117.
• Coltman, T., Devinney, T.M., Midgley, D.F., Venaik, S., Formative versus reflective measurement models: Two applications of formative measurement. Journal of Business Research 61:12 (2008), 1250–1262.
• Cronbach, L.J., Test validation. Educational Measurement 2 (1971), 443–507.
• Diamantopoulos, A., Siguaw, J.A., Formative versus reflective indicators in organizational measure development: A comparison and empirical illustration. British Journal of Management 17:4 (2006), 263–282.
• Donaldson, T., Preston, L.E., The stakeholder theory of the corporation: Concepts, evidence, and implications. Academy of Management Review 20:1 (1995), 65–91.
• de Luque, M.S., Washburn, N.T., Waldman, D.A., House, R.J., Unrequited profit: How stakeholder and economic values relate to subordinates’ perceptions of leadership and firm performance. Administrative Science Quarterly 53:4 (2008), 626–654.
• Duque-Zuluaga, L.C., Schneider, U., Market orientation and organizational performance in the nonprofit context: Exploring both concepts and the relationship between them. Journal of Nonprofit and Public Sector Marketing 19:2 (2008), 25–47.
• Ferrell, O.C., Gonzalez-Padron, T.L., Hult, G.T.M., Maignan, N.I., From market orientation to stakeholder orientation. Journal of Public Policy and Marketing 29:1 (2010), 93–96.
• Flavián, C., Lozano, F.J., Diseño de una escala para medir la orientación al entorno de la nueva Formación Profesional. Cuadernos de Economía y Dirección de la Empresa 15:May–August (2003), 157–187.
• Flavián, C., Lozano, F.J., Organizational antecedents of market orientation in the public university system. International Journal of Public Sector Management 19:5 (2006), 447–467.
• Freeman, R.E., Strategic management: A stakeholder approach. 1984, Pitman, Boston.
• Freeman, R.E., The politics of stakeholder theory: Some future directions. Business Ethics Quarterly 4 (1994), 409–421.
• Fornell, C., Larcker, D.F., Evaluating structural equations models with unobservable variables and measurement error. Journal of Marketing Research 18 (1981), 39–50.
• Gainer, B., Padanyi, P., The relationship between market-oriented activities and market-oriented culture: Implications for the development of market orientation in nonprofit service organizations. Journal of Business Research 58:6 (2005), 854–862.
• Gallarza, M.G., Gil, I., Desarrollo de una escala multidimensional para medir el valor percibido de una experiencia de servicio. Revista Española de Investigación de Marketing ESIC 10:2 (2006), 25–59.
• Grau, F.X., La universidad pública española: Retos y prioridades en el marco de la crisis del primer decenio del siglo XXI. 2012, Working paper, Universitat Rovira i Virgili. Col.lecció 51.
• Greenley, G.E., Hooley, G.J., Rudd, J.M., Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets. Journal of Business Research 58 (2005), 1483–1494.
• Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., Tatham, R.L., Multivariate data analysis. 2006, Prentice-Hall International, New Jersey.
• Hammond, K.L., Webster, R.L., Harmon, N.H.A., Market orientation, top management emphasis and performance within university schools of business: Implications for universities. Journal of Marketing Theory and Practice 14:1 (2006), 69–85.
• Harman, H.H., Modern factor analysis. 1967, University of Chicago, Chicago.
• Hemsley-Brown, J., Oplatka, I., Market orientation in universities: A comparative study of two national higher education systems. International Journal of Educational Management 24:3 (2010), 204–220.
• Hu, L., Bentler, P.M., Kano, Y., Can test statistics in covariance structure analysis be trusted?. Psychological Bulletin 112 (1992), 351–362.
• Hult, G.T.M., Ketchen, D.J., Slater, S.F., Market orientation and performance: An integration of disparate approaches. Strategic Management Journal 26:12 (2005), 1173–1181.
• Jarvis, C.B., MacKenzie, S.B., Podsakoff, P.M., A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of Consumer Research 30:2 (2003), 199–218.
• Jaworski, B.J., Kohli, A.K., Market orientation: Antecedents and consequences. Journal of Marketing 57:3 (1993), 53–70.
• Jongbloed, B., Enders, J., Salerno, C., Higher education and its communities: Interconnections, interdependencies and research agenda. Higher Education 56 (2008), 303–324.
• Kang, G.D., James, J., Revisiting the concept of a societal orientation: Conceptualization and delineation. Journal of Business Ethics 73:3 (2007), 301–318.
• Kipley, D., Lewis, A.O., Examining the efficacy of the multi-rater analysis methodology as an alternative approach in determining stakeholder power, influence and resistance. Business Renaissance Quarterly 3:4 (2008), 101–124.
• Kohli, A.K., Jaworski, B.J., Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing 54:2 (1990), 1–18.
• Konrad, A.M., Linnehan, F., Formalized HRM structures: Coordinating equal employment opportunity or concealing organizational practice?. Academy of Management Journal 38 (1995), 787–820.
• Kotler, P., A generic concept of marketing. Journal of Marketing 36:2 (1972), 46–54.
• Laczniak, G.R., Murphy, P.E., Stakeholder theory and marketing: Moving from a firm-centric to a societal perspective. Journal of Public Policy and Marketing 31:2 (2012), 284–292.
• Laplume, A.O., Sonpar, K., Litz, R.A., Stakeholder theory: Reviewing a theory that moves us. Journal of Management 34:6 (2008), 1152–1189.
• Liao, M.N., Foreman, S., Sargeant, A., Market versus social orientation in the nonprofit context. International Journal of Nonprofit and Voluntary Sector Marketing 6:3 (2001), 254–268.
• Llinàs-Audet, X., Girotto, M., Sole Parellada, F., University strategic management and the efficacy of the managerial tools: The case of the Spanish universities. Revista de Educacion 355 (2011), 33–54.
• Lovelock, C.H., Rothschild, M.L., Uses, abuses and misuses of marketing in higher education. Marketing in college admission: A broadening of perspectives, 1980, The College Board, New York.
• Ma, J., Todorovic, Z., Making universities relevant: Market orientation as a dynamic capability within institutions of higher learning. Academy of Marketing Studies Journal 15:2 (2011), 1–15.
• Macedo, I.M., Pinho, J.C., The relationship between resource dependence and market orientation: The specific case of non-profit organizations. European Journal of Marketing 40:5/6 (2006), 533–553.
• Maignan, I., Ferrell, O.C., Ferrell, L., A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing 39:9 (2005), 956–1219.
• Maignan, I., Gonzalez-Padron, T.L., Hult, G.T.M., Ferrell, O.C., Stakeholder orientation: Development and testing of a framework for socially responsible marketing. Journal of Strategic Marketing 19:4 (2011), 313–338.
• Mainardes, E.W., Raposo, M., Alves, H., Public university students’ expectations: An empirical study based on the stakeholder theory. Transylvanian Review of Administrative Science 35 (2012), 173–196.
• Mainardes, E.W., Raposo, M., Alves, H., Universities need a market orientation to attract non-traditional stakeholders as new financing sources. Public Organization Review 14:2 (2014), 159–171.
• Mitchell, R.K., Agle, B.R., Wood, D.J., Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts. Academy of Management Review 22:4 (1997), 853–886.
• Modi, P., Mishra, D., Conceptualising market orientation in non-profit organisations: Definition, performance, and preliminary construction of a scale. Journal of Marketing Management 26:5/6 (2010), 548–569.
• Mora, J.G., Governance and management in the new university. Tertiary Education and Management 7:2 (2001), 95–110.
• Mora, J.-G., Vidal, J., Adequate policies and unintended effects in Spanish higher education. Tertiary Education and Management 6:4 (2000), 247–258.
• Narver, J.C., Slater, S.F., The effect of a market orientation on business profitability. Journal of Marketing 55:4 (1990), 20–35.
• Narver, J.C., Slater, S.F., MacLachlan, D.L., Responsive and proactive market orientation and new-product success. Journal of Production Innovation Management 21 (2004), 334–347.
• Navarro, J.R., Gallardo, F.O., A model of strategic change: Universities and dynamic capabilities. Higher Education Policy 16:2 (2003), 199–212.
• Netemeyer, R.G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., Developing and validating measures of facets of customer-based brand equity. Journal of Business Research 57:2 (2004), 209–224.
• Nunnally, J.C., Bernstein, I.H., Psychometric theory. 1994, McGraw-Hill, New York.
• Nurosis, M.J., SPSS statistical data analysis. 1993, SPSS Inc.
• Parmar, B.L., Freeman, R.E., Harrison, J.S., Wicks, A.C., de Colle, S., Purnell, L., Stakeholder theory: The state of the art. Academy of Management Annals 4:1 (2010), 403–445.
• Pavičić J., Alfirević N., Mihanović Z., Market orientation in managing relationships with multiple constituencies of Croatian higher education. Higher Education 57:2 (2009), 191–207.
• Peña, D., Propuestas para la Reforma de la Universidad Española. 2010, Fundación Alternativas, Madrid.
• Pérez, F., Peiró J.M., El Sistema de Gobierno de la Universidad Española. Meeting: Sistemas de gobierno de las universidades españolas: Situación actual y perspectivas de futuro, UIMP, Consejo de Universidades, September, Santander, Spain, 1999 Available from http://www.uv.es/perezgar/publicaciones/gob-univ.pdf.
• Podsakoff, P.M., Organ, D.W., Self reports in organizational research: Problems and prospects. Journal of Management 12 (1986), 531–544.
• Podsakoff, P.M., MacKenzie, S.B., Lee, J.Y., Podsakoff, N.P., Common method biases in behavioural research: A critical review of the literature and recommended remedies. Journal of Applied Psychology 88:5 (2003), 879–903.
• Rivera-Camino, J., Ayala, V.M., Market orientation at universities. Construct and exploratory validation. Innovar 20:36 (2010), 125–138.
• Rossiter, J.R., The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing 19 (2002), 305–335.
• Russo, A.P., van den Berg, L., Lavanga, M., Toward a sustainable relationship between city and university: A stakeholdership approach. Journal of Planning Education and Research 27:2 (2007), 199–216.
• Salzberger, T., Koller, M., Towards a new paradigm of measurement in marketing. Journal of Business Research 66:9 (2013), 1307–1317.
• Santos-Vijande, M.L., Díaz-Martín, A.M., Suárez-Alvarez, L., del Río-Lanza, A.B., An integrated service recovery system (ISRS) influence on knowledge-intensive business services performance. European Journal of Marketing 47:5/6 (2013), 934–963.
• Sargeant, A., Foreman, S., Liao, M., Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit and Public Sector Marketing 10:2 (2002), 41–64.
• Satorra, A., Bentler, P.M., Scaling corrections for chi-square statistics in covariance structure analysis. Proceedings of the American Statistical Association 1 (1988), 308–313.
• Short, J.C., Broberg, J.C., Cogliser, C.C., Brigham, K.H., Construct validation using computer-aided text analysis (CATA): An illustration using entrepreneurial orientation. Organizational Research Methods 13:2 (2010), 320–347.
• Siu, N.Y., Wilson, R.M., Modelling market orientation: An application in the education sector. Journal of Marketing Management 14:4 (1998), 293–323.
• Smirnova, M., Naudé P., Henneberg, S.C., Mouzas, S., Kouchtch, S.P., The impact of market orientation on the development or relational capabilities and performance outcomes: The case of Russian industrial firms. Industrial Marketing Management 40:1 (2011), 44–53.
• Steenkamp, J.B.E.M., Van Trijp, H.C.M., The use of LISREL in validating marketing constructs. International Journal of Research in Marketing 8 (1991), 283–299.
• Sweeney, J., Soutar, G., Consumer perceived value: The development of a multiple item scale. Journal of Retailing 77 (2001), 203–207.
• Voola, R., O'Cass, A., Implementing competitive strategies: The role of responsive and proactive market orientations. European Journal of Marketing 44:1/2 (2010), 245–266.
• Voon, B.H., SERVMO: A measure for service-driven market orientation in higher education. Journal of Marketing for Higher Education 17:2 (2008), 216–237.
• Webster, R.L., Hammond, K.L., Harmon, H.A., A study of market orientation in American Business Schools. Academy of Marketing Studies Journal 10:2 (2006), 9–22.