Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews
- Román, S.
- Riquelme, I.P.
- Iacobucci, D.
Aldizkaria:
Journal of Business Research
ISSN: 0148-2963
Argitalpen urtea: 2023
Alea: 156
Mota: Artikulua