Percepción de calidad, impacto sociocultural, imagen de destino e intenciones futuras del turista participante en un evento náutico sostenible

  1. Vegara-Ferri, José Miguel 1
  2. Carboneros, María 1
  3. Angosto, Salvador 1
  1. 1 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Journal:
Cultura, ciencia y deporte

ISSN: 1696-5043

Year of publication: 2021

Issue Title: Eventos deportivos propulsores de los objetivos de desarrollo sostenible

Volume: 16

Issue: 50

Pages: 563-572

Type: Article

DOI: 10.12800/CCD.V16I50.1549 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Cultura, ciencia y deporte

Sustainable development goals

Abstract

The aim of this study was to analyse the factor structure of a scale of tourism perception in a small-scale event, as well as to evaluate the possible differences in perception between national and foreign tourists participating in a nautical event. The sample was composed of 115 participating tourists, 69.6% were foreign tourists and 30.4% national tourists. An adaptation of two questionnaires on quality in sports events and tourism impact in sports events was used, composed of 16 items on four factors (perceived quality, socio-cultural perception, destination image and future intentions). A Confirmatory Factor Analysis and a t-test for independent samples were carried out. The results of this study presented a valid and reliable tool to measure the tourism perception of a small-scale sport event. The socio-cultural perception was the dimension best evaluated by the tourists. Foreign tourists had a better perception than the national tourist in terms of sociocultural perception, destination image and future intentions. These findings allow sports event organizers to segment their target audience and develop different strategies according to the characteristics of their stakeholders.

Bibliographic References

  • Alexandris, K., Theodorakis, N., Kaplanidou, K., & Papadimitriou, D. (2017). Event quality and loyalty among runners with different running involvement levels: The case of “The Alexander the Great” International Marathon, International Journal of Event and Festival Management, 8(3), 292-307. https://doi.org/10.1108/IJEFM-08-2016-0057
  • Allameh, S.M., Khazaei Pool, J., Jaberi, A., Salehzadeh, R., & Asadi, H. (2015). Factors influencing sport tourists’ revisit intentions: The role and effect of destination image, perceived quality, perceived value and satisfaction. Asia Pacific Journal of Marketing and Logistics, 27(2), 191-207. https://doi.org/10.1108/APJML-12-2013-0159
  • An, B., Harada, M., & Sato, S. (2020). Service quality, satisfaction, and behavioral intention in a triathlon event: the different experiences between local and non-local participants. Journal of Sport & Tourism, 1-16. https://doi.org/10.1080/14775085.2020.1773296
  • Angosto, S., López-Gullón, J. M., & Díaz-Suárez, A.(2016a). Participants' perceived quality in two editions of a popular race. Intangible Capital, 12(3), 789-804. http://dx.doi.org/10.3926/ic.782
  • Angosto, S., López-Gullón, J.M., & Díaz-Suárez, A. (2016b). Una escala para la evaluación de la calidad percibida por participantes en eventos deportivos populares (CAPPEP V2.0). Journal of Sports Economics & Managament, 6(2), 69-84. http://sportsem.uv.es/j_sports_and_em/index.php/JSEM/article/view/50
  • Añó, V., Calabuig, F., Ayora, D., Parra D., & Duclos, D. (2014). Percepción social de la importancia, el impacto y los beneficios esperados de la celebración de los Juegos Mediterráneos de Tarragona en 2017. Revista de Psicología del Deporte, 23(1), 33-40. https://www.redalyc.org/articulo.oa?id=235129571004
  • Arnegger, J., & Herz, M. (2016). Economic and destination image impacts of mega-events in emerging tourist destinations. Journal of Destination Marketing and Management, 5(2), 76-85. https://doi.org/10.1016/j.jdmm.2015.11.007
  • Assaker, G., Vinzi, V. E., & O'Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists' return pattern: A Two Factor, Non-Linear Latent Growth Model. Tourism Management, 32(4), 890-901. https://doi.org/10.1016/j.tourman.2010.08.004
  • Bollen, K. (1989). Structural equations with latent variables. John Wiley & Sons.
  • Brown, C., Busser, J., & Baloglu, S. (2010). Sport tourists in a gaming destination: Predicting gaming and nongaming expenditure. UNLV Gaming Research & Review Journal, 14(2), 59–68. https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1095&context=grrj
  • Brown, G., Assaker, G., & Reis, A. (2018). Visiting Fortaleza: motivation, satisfaction and revisit intentions of spectators at the Brazil 2014 FIFA World Cup. Journal of Sport Tourism, 22(1), 1-19, https://doi.org/10.1080/14775085.2017.1417889
  • Calabuig, F., Burillo, P., Crespo, J., Mundina, J., & Gallardo, L. (2010). Satisfacción, calidad y valor percibido en espectadores de atletismo. International Journal of Medicine and Science of Physical Activity and Sport, 10(40), 577-593. http://hdl.handle.net/10486/5369
  • Calabuig, F., Prado-Gascó, V., Crespo, J., Núñez-Pomar, J., & Añó, V., (2015). Spectator emotions: Effects on quality, satisfaction, value, and future intentions. Journal of Business Research, 68(7), 1445-1449. https://doi.org/10.1016/j.jbusres.2015.01.031
  • Cerro, D. (2018). Análisis de la calidad percibida y satisfacción de participantes en eventos deportivos. En S. López, M. Urrazo y D. Gallardo (Eds.), Catálogo de Investigación Joven en Extremadura (pp.66-70). Servicio de Publicaciones Universidad de Extremadura.
  • Deng, J., & Pierskalla, C. (2011). Impact of past experience on perceived value, overall satisfaction, and destination loyalty: A comparison between visitor and resident attendees of a festival. Event Management, 15(2), 163-177. https://doi.org/10.3727/152599511X13082349958235
  • Dolnicar, S., & Grün, B. (2013). Validly measuring destination image in survey studies. Journal of Travel Research, 52(1), 3-14. https://doi.org/10.1177/0047287512457267
  • Emerson, R. M. (1976). Social exchange theory. Annual Review of Sociology, 2(1), 335-362.
  • Ferradás, S. (2001). La relevancia del turismo náutico en la oferta turística. Cuadernos de Turismo, 7, 67-80. https://revistas.um.es/turismo/article/view/22131
  • Fornell, C., & Larcker, D. (1981). Structural equation models with unobservable variables andmeasurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382–388. http://dx.doi.org/10.2307/3150980
  • Fredline, E. (2005). Host and guest relations and sport tourism. Sport in Society, 8(2), 263–279. https://doi.org/10.1080/17430430500087328
  • Fundación Oxígeno (2014). Manual de Eventos Sostenibles. Fundación Oxígeno. http://eventossostenibles.org/wp-content/uploads/2014/03/Manual-ES-v4.pdf
  • Fuster Matute, J., Farias Torbidoni, E. I., Gil, G., & Seguí Urbaneja, J. (2014). Analysis of the Poblet Forest Trekorientació®: a Sustainable Sports Event in the Natural Environment. Apunts. Educación Física y Deportes, 115, 61-71. https://doi.org/10.5672/apunts.2014-0983.es.(2014/1).115.06
  • Gallarza, M, Gil, I., & Calderon, H. (2002). Destination image: towards a conceptual framework. Annals of Tourism Research, 29, 56-78. https://doi.org/10.1016/S0160-7383(01)00031-7
  • Gallarza, M., & Saura, I. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour. Tourism Management, 27(3), 437-452. https://doi.org/10.1016/j.tourman.2004.12.002
  • Gálvez, P., & Morales, V. (2015). Desarrollo y validación del cuestionario para la evaluación de la calidad percibida en servicios deportivos. Cultura, Ciencia y Deporte, 10(28), 55-66. http://dx.doi.org/10.12800/ccd.v10i28.515
  • Getz, D., & Page, S. J. (2016). Progress and prospects for event tourism research. Tourism Management, 52, 593-631. https://doi.org/10.1016/j.tourman.2015.03.007
  • Gibson, H., Kaplanidou, K., & Jin, S. (2012). Small-scale event sport tourism: A case study in sustainable tourism. Sport Management Review, 15(2), 160-170. https://doi.org/10.1016/j.smr.2011.08.013
  • Girginov, V., & Hills, L. (2008). Olympic Legacies: Intended and Unintended - Political, Cultural, Economic, Educational. The International Journal of the History of Sport, 25(14), 2091-2116. https://doi.org/10.1080/09523360802439015
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2014). Multivariate Data Analysis, (7.ª ed.) PrenticeHall.
  • Hallmann, K., Zehrer, A., & Müller, S. (2015). Perceived destination image: An image model for a winter sports destination and its effect on intention to revisit. Journal of Travel Research, 54(1), 94-106. https://doi.org/10.1177/0047287513513161
  • Heere, B., Wear, H., Jones, A., Breitbarth, T., Xing, X., Paramio, J. L., Yoshida, M., & Derom, I. (2019). Inducing Destination Images Among International Audiences: The Differing Effects of Promoting Sport Events on the Destination Image of a City Around the World. Journal of Sport Management, 33, 506-517. https://doi.org/10.1123/jsm.2018-0101
  • Hu, L., & Bentler, P. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: a Multidisciplinary Journal, 6(1), 1-55. https://doi.org/10.1080/10705519909540118
  • Inoue, Y., & Havard, C. T. (2014). Determinants and consequences of the perceived social impact of a sport event. Journal of Sport Management, 28(3), 295-310. https://doi.org/10.1123/jsm.2013-0136
  • Jani, D., & Han, H. (2011), Investigating the key factors affecting behavioral intentions: evidence from a full-service restaurant setting. International Journal of Contemporary Hospitality Management, 23(7), 1000-1018. https://doi.org/10.1108/09596111111167579
  • Jiménez-García, M., Ruiz-Chico, J., Peña-Sánchez, A. R., & López-Sánchez, J. A. (2020). A Bibliometric Analysis of Sports Tourism and Sustainability (2002-2019). Sustainability, 12(7), 2840. https://doi.org/10.3390/su12072840
  • Jin, N., Lee, H., & Lee, S. (2013). Event quality, perceived value, destination image, and behavioral intention of sports events: The case of the IAAF World Championship, Daegu, 2011. Asia Pacific Journal of Tourism Research, 18(8), 849-864. https://doi.org/10.1080/10941665.2012.711336
  • Kim, M., Lee, C., Petrick, J., F., & Hahn, S. (2018). Factors affecting international event visitors’ behavioral intentions: the moderating role of attachment avoidance. Journal of Travel & Tourism Marketing, 35(8), 1017-1042. https://doi.org/10.1080/10548408.2018.1468855
  • Kim, S., Park, J., & Kim, W. (2016). The mediating effect of destination image on the relationship between spectator satisfaction and behavioral intentions at an international sporting event. Asia Pacific Journal of Tourism Research, 21(3), 273-292. https://doi.org/10.1080/10941665.2015.1048262
  • Kline, R. B. (2005). Principles and practice of structural equation modeling (2.ª ed.). The Guilford Press.
  • Konecke, T., & Kwiatkowski, G. (2016). Why do people attend sport events at mature tourist destinations? An analysis of visitors’ motivation to attend the Windsurf World Cup on Sylt. Polish Journal of Sport and Tourism, 23(2), 104-112. https://doi.org/10.1515/pjst-2016-0013
  • Lam-González, Y.E., & De León-Ledesma, J. (2015). El perfil del turista náutico en el destino Cabo Verde. Perspectiva Empresarial, 2(2), 23-24. https://doi.org/10.16967/rpe.v2n2a5
  • Lim, S., & Lee, J. (2006). Host population perceptions of the impact of megaevents, Asia Pacific Journal of Tourism Research, 11(4), 407-421. https://doi.org/10.1080/10941660600931259
  • Lowenthal, K., & Lewis, C.A. (2001). An Introduction to Psychological Tests and Scales (2.ª ed.). Psychology Press. https://doi.org/10.4324/9781315782980
  • Ma, S., & Kaplanidou, K. (2018). Effects of Event Service Quality on the Quality of Life and Behavioral Intentions of Recreational Runners. Leisure Sciences, 1-21. https://doi.org/10.1080/01490400.2018.1448028
  • Mair, J., & Whitford, M. (2013). An exploration of events research: event topics, themes and emerging trends. International Journal of Event and Festival Management, 4(1), 6-30. https://doi.org/10.1108/17582951311307485
  • Ministerio de Cultura y Deporte (2020). Anuario de estadísticas deportivas 2020. Ministerio de Cultura y Deporte. http://www.culturaydeporte.gob.es/dam/jcr:47414879-4f95-4cae-80c4-e289b3fbced9/anuario-de-estadisticas-deportivas-2020.pdf
  • Moon, K., Kim, M., Ko, Y., Connaughton, D., & Lee, J. (2011). The influence of consumer’s event quality perception on destination image. Managing Service Quality, 21(3), 287–303. https://doi.org/10.1108/09604521111127974
  • Moon, K. S., Ko, Y. J., Connaughton, D. P., & Lee, J. H. (2013). A mediating role of destination image in the relationship between event quality, perceived value, and behavioral intention. Journal of Sport & Tourism, 18(1), 49-66. https://doi.org/10.1080/14775085.2013.799960
  • Nishio, T. (2013). The impact of sports events on inbound tourism in New Zealand. Asia Pacific Journal of Tourism Research, 18(8), 934-946. https://doi.org/10.1080/10941665.2012.718718
  • Nunnally J. C., & Bernstein I. (1994). Validity. Psychometric Theory, 3, 99–132.
  • Oshimi, D., Harada, M., & Fukuhara, T. (2016). Residents’ perceptions on the social impacts of an international sport event: Applying panel data design and a moderating variable. Journal of Convention and Event Tourism, 17(4), 294-317. https://doi.org/10.1080/15470148.2016.1142919
  • Parra, D., González-García, R. J., Añó, V., & Ayora, D. (2016). Percepción de los visitantes sobre el impacto social y sus intenciones con respecto a la celebración de un evento deportivo de pequeña escala. Revista de Psicología del Deporte, 25(1), 93-96.
  • Plunkett, D., & Brooks, T. J. (2018). Examining the relationship between satisfaction, intentions, and post-trip communication behaviour of active event sport tourists. Journal of Sport and Tourism, 22(4), 303-313, https://doi.org/10.1080/14775085.2018.1532806
  • Prado-Gascó, V. J., & Calabuig-Moreno, F. (2016) La medición de la calidad de servicio en eventos deportivos: modelos lineales vs. QCA. Journal of Sports Economics & Management, 6(3), 126-136. http://sportsem.uv.es/j_sports_and_em/index.php/JSEM/article/view/54
  • Qu, H., Kim, L., & Im, H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32, 465-476. https://doi.org/10.1016/j.tourman.2010.03.014
  • Rajesh, R. (2013). Impact of tourist perceptions, destination image and tourist satisfaction on destination loyalty: a conceptual model. PASOS. Revista de Turismo y Patrimonio Cultural, 11(3), 67-78. https://doi.org/10.25145/j.pasos.2013.11.039
  • Salina, A., & Spring-Han, H. (2014). Sports Centric Tourism: Who Travels to Mega Sports Events?. International Journal of Tourism Sciences, 14(2), 81-110. https://doi.org/10.1080/15980634.2014.11434692
  • Schulenkorf, N. (2012). Sustainable community development through sport and evets: A conceptual framework for Sport-for-Development projects. Sport Management Review, 15(1), 1-12. https://doi.org/10.1016/j.smr.2011.06.001
  • Shonk, D. J., Bravo, G. A., Velez-Colon, L., & Lee, C. (2017). Measuring event quality, satisfaction, and intent to return at an international sport event: The ICF Canoe Slalom World Championships. Journal of Global Sport Management, 2(2), 79-95. https://doi.org/10.1080/24704067.2017.1317011
  • Shonk, D. J., & Chelladurai, P. (2008). Service Quality, Satisfaction, and Intent to Return in Event Sport Tourism, Journal of Sport Management, 22(5), 587-602 https://journals.humankinetics.com/view/journals/jsm/22/5/article-p587.xml
  • Suárez, M.A., Manrique, P., & Aguiar, T. (2013). Motivación del turista hacia la práctica de deportes náuticos: un estudio en el destino turístico de Gran Canaria. Revista de Análisis Turístico, 15, 37-48. https://doi.org/10.1234/RAT2011n11
  • Taks, M. (2013). Social sustainability of non-mega sport events in a global world. European Journal for Sport and Society, 10(2), 121-141. https://doi.org/10.1080/16138171.2013.11687915
  • Theodorakis, N., Kaplanidou, K., & Karabaxoglou, I. (2015). Effect of event service quality and satisfaction on happiness among runners of a recurring sport event. Leisure Sciences, 37(1), 87-107. https://doi.org/10.1080/01490400.2014.938846
  • Vegara-Ferri, J. M., Saura, E. M., López-Gullón, J. M., López-Sánchez, G. F. & Angosto, S. (2018). The touristic impact of a sporting event attending to the future intentions of the participants. Journal of Physical Education and Sport, 18, 1356-1362. https://doi.org/10.7752/jpes.2018.s3201
  • Walker, M., Kaplanidou, K., Gibson, H., Thapa, B., Geldenhuys, S., & Coetzee, W. (2013). Win in Africa, With Africa: Social responsibility, event image, and destination benefits. The case of the 2010 FIFA World Cup in South Africa. Tourism Management, 34, 80-90. https://doi.org/110.1016/j.tourman.2012.03.015
  • Waller, S., Trendafilava, S., & Daniell, R. (2014). Did the 2012 World Series positively impact the image of Detroit?: Sport as a transformative agent in changing images of tourism destination. Journal of Sport and Tourism, 19, 79-100. https://doi.org/10.1080/14775085.2015.1017518
  • Wang, Y. A., & Pfister, R. E. (2008). Residents' attitudes toward tourism and perceived personal benefits in a rural community. Journal of Travel Research, 47, 84-93. https://doi.org/10.1177/0047287507312402
  • Weed, M., & Bull, C. (2009). Sports tourism: Participants, policy, and providers (2.ª ed.). Routledge.
  • Wilson, R. (2006). The economic impact of local sport event: significant, limited or otherwise? A case study of four swimming events. Managing Leisure, 11(1), 57-70. https://doi.org/10.1080/13606710500445718
  • World Tourism Organization (2018). UNWTO Tourism Highlights, UNWTO.
  • World Travel and Tourism Council (2019). Economic Impact Reports: Travel and Tourism Regional Performance, WTTC.
  • Yang, J. J., Lo, H. W., Chao, C. S., Shen, C. C., & Yang, C. C. (2020). Establishing a Sustainable Sports Tourism Evaluation Framework with a Hybrid Multi-Criteria Decision-Making Model to Explore Potential Sports Tourism Attractions un Taiwan. Sustainability, 12(4), 1673. https://doi.org/10.3390/su12041673
  • Yildiz, S. M., & Kara, A. (2012). A re-examination and extension of measuring perceived service quality in physical activity and sports centres (PSC): QSport-14 scale. International Journal of Sports Marketing and Sponsorship, 13(3), 189-208. https://doi.org/10.1108/IJSMS-13-03-2012-B004
Data source: Dialnet