A psychophysiological approach to fear appeals. Autonomic, subjective and behavioral responses to health promotion messages
- González Javier, Francisca 12
- Gómez-Amor, Jesús 12
- Ordoñana, Juan R. 12
- 1 Murcia Institute of Biomedical Research
- 2 University of Murcia (Spain)
ISSN: 0212-9728, 1695-2294
Año de publicación: 2021
Título del ejemplar: Cerebro y conducta: un enfoque neurocientífico/psicofisiológico
Volumen: 37
Número: 3
Páginas: 412-423
Tipo: Artículo
Otras publicaciones en: Anales de psicología
Resumen
Se diseñó un estudio para analizar los efectos que tienen las apelaciones al miedo sobre las respuestas psicofisiológicas, subjetivas y conductuales en la población diana. Para ello, se presentaron, a 98 mujeres de 49-50 años de edad, tres mensajes sobre el cáncer de mama promoviendo la realización de mamografía regularmente. Los mensajes fueron elaborados de manera similar a los utilizados por los programas de promoción de la salud. Los tres tenían la misma longitud, formato y estructura, pero variaban en determinadas claves que diferenciaban su carácter (Amenaza, Sorpresa y Estándar/control). Durante la exposición a estos mensajes, se registraron, de manera continua, las respuestas psicofisiológicas (frecuencia cardíaca y frecuencia de respuestas electrodérmicas inespecíficas). Después de ver los estímulos, se tomaron medidas de autoinforme y de personalidad (STAI y EPQ-A). Se encontraron respuestas significativas a los mensajes para todas las medidas psicofisiológicas. Independientemente del mensaje presentado, el patrón de respuesta psicofisiológica se relacionó significativamente con la conducta preventiva de detección del cáncer.
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