El comercio electrónico en la prensa femenina de alta gama en internetproductos, servicios y estrategias persuasivas

Abstract

This paper about: "E-COMMERCE ON THE INTERNET HIGH LEVEL WOMEN MAGAZINES: PRODUCTS, SERVICES AND PERSUASIVE STRATEGIES” approach the analysis of the situation and evolution of the e-commerce strategies, as well as the products and services offered in the web sites of the high level Spanish women magazines and as they have confronted the coming of the digital technology and the new Internet landscape and crossed technologies that are introduced in all media structures in their road toward the Digital Era. For the analysis a methodology has been used based on a descriptive number of items where the quantitative and qualitative dimensions of the characteristics of the sample corresponding to the Spanish women magazine web sites. Analyzed magazines are: ELLE -diffusion: 248.277 copies-; VOGUE -diffusion: 119.102 copies-; WOMAN -diffusion: 128.134 copies-; COSMOPOLITAN -diffusion 209.424 copies-; and MARI CLAIRE -diffusion: 120.529 copies- (according to OJD) from which we have elaborated our conclusions.