Audiovisual Digitalization in Spain and Italyfrom Neo-Television to Post-Television

Resumen

This paper aims to outline a general view of the present structure of the television system in Spain and Italy, in a moment when both countries are actively backing the introduction of digital technology. Likewise, my goal is to study the political initiatives developed by the present Spanish and Italian governments, especially those linked to the introduction of the Digital Terrestrial Television (DTT) and to make a review of the policies developed by the previous governments of José María Aznar and Silvio Berlusconi respectively. But in this context of technological innovation and political planning, there is a sector with a strategic future: the contents sector. My goal is to tackle the reorganization process of the traditional models of content management before the analogical switch-off, the development of new management models favoured by digital technology, and to detect the audiovisual strategic contents in the transition from Neo-television to Post-television.