La importancia de la inteligencia contextual en la construcción de la imagen del líder político

Résumé

Traditionally, most of studies on political leadership have focused on those factors related the own candidate, pointing to personal and professionals features, but little attention has been paid to the exogenous variables of the leader, as an individual linked to the social and political context. This article tries to apply one of those external factors, the role of "contextual intelligence" (Nye, 2008), as a key factor of an effective political leadership, in this case, applied to the study of the president of Murcia Region public image building. This work is sustained by three surveys conducted in a broad eight years period, during 2003, 2007 and 2011 that were used to analyze the importance of the contextual intelligence of leadership perception, from the association of priority issues and with attributes that tune with civil expectations. The importance of constructing a leadership increasingly "situational" and less ideological is underlined.