Integrated Marketing CommunicationsA Test for Different Levels of Strategic Consistency

  1. Navarro Bailón, María Angeles
  2. Delgado Ballester, Elena
  3. Sicilia Piñero, María
Book:
Advances in Advertising Research

Publisher: Wiesbaden, GW : Gabler, 2010-2012

ISBN: 978-3-8349-2111-6

Year of publication: 2010

Volume Title: Cutting Edge International Research

Volume: 1

Pages: 3-20

Type: Book chapter

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