Marketing Strategybilingual Bachelor's Degree in Business Management and Administration (BMA)

  1. María Elena Delgado Ballester
  2. José Luis Munuera Alemán

Editorial: Servicio de Publicaciones ; Universidad de Murcia

ISBN: 978-84-17865-06-1

Año de publicación: 2019

Tipo: Libro

DIALNET GOOGLE SCHOLAR

Resumen

Strategic marketing decision making is becoming a critical activity in every firm because of unprecedented strategic marketing challenges and opportunities. These challenges and opportunities require more tan ever marketing strategies for gaining and sustaining a competitive position. The course of Marketing Strategy deals with the underlying logic and processes for designing and implementing market-driven strategies. The purpose of this textbook is guiding students in their learning process and integrating what they have learned in earlier marketing courses in a strategic marketing plan.

Fuente de los datos: Dialnet