Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)
- Butkouskaya, V.
- Llonch-Andreu, J.
- Alarcón-del-Amo, M.-D.-C.
ISSN: 1528-7068, 0896-1530
Year of publication: 2021
Volume: 33
Issue: 1
Pages: 68-83
Type: Article
