Nonlinear and complementary effects of responsive and proactive market orientation on firms’ competitive advantage

  1. Osorio Tinoco, F.F.
  2. Hernández-Espallardo, M.
  3. Rodriguez-Orejuela, A.
Journal:
Asia Pacific Journal of Marketing and Logistics

ISSN: 1758-4248,  1355-5855

Year of publication: 2020

Volume: 32

Issue: 4

Pages: 841-859

Type: Article

DOI: 10.1108/APJML-01-2019-0058 GOOGLE SCHOLAR
Data source: Scopus