Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

  1. Cuneo, A.
  2. Milberg, S.J.
  3. Alarcon-del-Amo, M.D.C.
  4. Lopez-Belbeze, P.
Journal:
European Management Journal

ISSN: 0263-2373

Year of publication: 2019

Volume: 37

Issue: 1

Pages: 117-128

Type: Article

DOI: 10.1016/J.EMJ.2018.05.003 GOOGLE SCHOLAR
Data source: Scopus