Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands

  1. López-Lomelí, M.Á.
  2. Alarcón-del-Amo, M.-D.-C.
  3. Llonch-Andreu, J.
Revue:
Journal of International Consumer Marketing

ISSN: 1528-7068,  0896-1530

Année de publication: 2019

Volumen: 31

Número: 5

Pages: 395-407

Type: Article

DOI: 10.1080/08961530.2019.1590282 GOOGLE SCHOLAR
La source de données: Scopus