Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis

  1. Riquelme, I.P.
  2. Román, S.
  3. Iacobucci, D.
Revue:
Journal of Interactive Marketing

ISSN: 1520-6653,  1094-9968

Année de publication: 2016

Volumen: 35

Pages: 16-26

Type: Article

DOI: 10.1016/J.INTMAR.2016.01.002 GOOGLE SCHOLAR
La source de données: Scopus