Participative marketing: Extending social media marketing through the identification and interaction capabilities from the Internet of things

  1. Jara, A.J.
  2. Parra, M.C.
  3. Skarmeta, A.F.
Aldizkaria:
Personal and Ubiquitous Computing

ISSN: 1617-4909

Argitalpen urtea: 2014

Alea: 18

Zenbakia: 4

Orrialdeak: 997-1011

Mota: Artikulua

DOI: 10.1007/S00779-013-0714-7 GOOGLE SCHOLAR
Datuen iturria: Scopus