Analyzing the Use of Web 2.0 for Brand Awareness and Competitive Advantage: An Empirical Study in the Malaysian Hospitability Industry

  1. Yan Xin, J.
  2. Ramayah, T.
  3. Soto-Acosta, P.
  4. Popa, S.
  5. Ai Ping, T.
Journal:
Information Systems Management

ISSN: 1058-0530

Year of publication: 2014

Volume: 31

Issue: 2

Pages: 96-103

Type: Article

DOI: 10.1080/10580530.2014.890425 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus