The impact of proactive and reactive market orientation on innovation success. The moderating role of learning orientation

  1. Osorio Tinoco, F.F.
  2. Hernández Espallardo, M.
  3. Rodríguez Orejuela, H.A.
Journal:
Cuadernos de Administracion

ISSN: 1900-7205 0120-3592

Year of publication: 2014

Volume: 27

Issue: 49

Pages: 109-133

Type: Article

DOI: 10.11144/JAVERIANA.CAO27-49.IOPR GOOGLE SCHOLAR lock_openOpen access editor