How to develop WOM marketing

  1. López, M.
  2. Sicilia, M.
Livre:
Electronic Payment Systems for Competitive Advantage in E-Commerce

ISBN: 9781466651906

Année de publication: 2014

Pages: 30-47

Type: Chapitre d'ouvrage

DOI: 10.4018/978-1-4666-5190-6.CH003 GOOGLE SCHOLAR