Does the hierarchical position of the buyer make a difference? The influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context

  1. Román, S.
  2. Martín, P.J.
Revista:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Ano de publicación: 2014

Volume: 29

Número: 5

Páxinas: 364-373

Tipo: Artigo

DOI: 10.1108/JBIM-05-2012-0092 GOOGLE SCHOLAR
Fonte de datos: Scopus