Store image influences in consumers’ perceptions of store brands: The moderating role of value consciousness

  1. Delgado-Ballester, E.
  2. Hernandez-Espallardo, M.
  3. Rodriguez-Orejuela, A.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2014

Volume: 48

Pages: 1850-1869

Type: Article

DOI: 10.1108/EJM-02-2012-0087 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus