How WOM marketing contributes to new product adoption: Testing competitive communication strategies
ISSN: 0309-0566
Année de publication: 2013
Volumen: 47
Número: 7
Pages: 1089-1114
Type: Article
ISSN: 0309-0566
Année de publication: 2013
Volumen: 47
Número: 7
Pages: 1089-1114
Type: Article