Revitalising brands through communication messages: The role of brand familiarity

  1. Delgado-Ballester, E.
  2. Navarro, A.
  3. Sicilia, M.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2012

Volume: 46

Issue: 1

Pages: 31-51

Type: Article

DOI: 10.1108/03090561211189220 GOOGLE SCHOLAR
Data source: Scopus