Changes in sales call frequency: A longitudinal examination of the consequences in the supplier-customer relationship

  1. Román, S.
  2. Martín, P.J.
Journal:
Industrial Marketing Management

ISSN: 0019-8501

Year of publication: 2008

Volume: 37

Issue: 5

Pages: 554-564

Type: Article

DOI: 10.1016/J.INDMARMAN.2006.12.004 GOOGLE SCHOLAR
Data source: Scopus