Effects of interactivity in a web site: The moderating effect of need for cognition

  1. Sicilia, M.
  2. Ruiz, S.
  3. Munuera, J.L.
Journal:
Journal of Advertising

ISSN: 0091-3367

Year of publication: 2005

Volume: 34

Issue: 3

Pages: 31-45

Type: Article

DOI: 10.1080/00913367.2005.10639202 GOOGLE SCHOLAR
Data source: Scopus