USING ONLINE REVIEWS TO MEASURE CUSTOMER EXPERIENCE ASSESSMENT

  1. Artal-Tur, A.
  2. Mellinas, J.P.
  3. Sánchez-Casado, N.
Book:
International Case Studies in Tourism Marketing

ISBN: 9781032023151

Year of publication: 2022

Pages: 31-40

Type: Book chapter

DOI: 10.4324/9781003182856-5 GOOGLE SCHOLAR