Telemática y marketingEl juego en el móvil como herramienta de investigación en mundos reales y virtuales. Ejemplo para una investigación sobre publicidad

  1. José Torano Palazón 1
  2. Inmaculada José Martínez Martínez 2
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

  2. 2 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Livre:
I Congreso Internacional de Innovación Docente. CIID: Cartagena 6, 7 y 8 de julio de 2011

Éditorial: Cartagena, Universidad Politécnica de Cartagena, D.L. 2011

ISBN: 978-84-694-5332-2

Année de publication: 2011

Pages: 1269-1280

Congreso: Congreso Internacional de Innovación Docente del Campus de Excelencia Internacional "Mare Nostrum" (CIID) (1. 2011. Cartagena)

Type: Communication dans un congrès

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Résumé

This paper attempts to create a tool for research and teaching, taking into account the society in which we live and usersand consumers surveyed boredom, from the usual surveys. We find it convenient to use the mobile as a médium and thegame as a support, which as noted by the anthropologist Johann Huiznga in his work Homo Ludens (1938) the game isa free and conscious activity, but with rules. Just what we need for respondents to respond freely and truthfully, as far aspossible, and to statistically analyse all that information with a single click of your computer keyboard. A single toolcan be used under Internet Explorer environment and under Firefox environment, since such programs typically operateunder either system

La source de données: Dialnet