Privacy paradox in mobile environmentsThe influence of emotions

  1. Francisco-José Sarabia-Sánchez 2
  2. Juan-Miguel Aguado 1
  3. Inmaculada J. Martínez-Martínez 1
  1. 1 Universidad de Murcia (Facultad de Comunicación y Documentación)
  2. 2 Universidad Miguel Hernández (Departamento de Estudios Económicos y Financieros)
Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2019

Issue Title: Información y comunicación biomédica

Volume: 28

Issue: 2

Type: Article

DOI: 10.3145/EPI.2019.MAR.12 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

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Abstract

The increasing relevance of personal information has sparked a broad debate on privacy issues on the ubiquitous Internet. The so called ‘privacy paradox’ aims to explain through rational decision-making models the contradictions between stated digital privacy concerns and the actual behaviors in mobile platforms. An analysis of the emotions that arise when users know about unauthorized personal data disclosure is proposed. A survey of smartphone users was conducted shortly after the Cambridge Analytica / Facebook scandal took place, in order to analyze the nature and intensity of a user’s emotions in relation to their knowledge of privacy breaches. The results support the paradox of privacy from an emotional perspective: although the reported emotions are intense, there is no relationship between the management that users make of their privacy settings in social networks and mobile applications and the nature and intensity of the emotions reported.

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Funding information

The research results presented in this paper are part of the research project MOB AD: Impact of mobile technologies in strategic and commercial communication funded by the Regional Agency for Science and Technology – Seneca Foundation, Government of Murcia, Spain (19451/PI/14).

Funders

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