Evolución de las valoraciones de los hoteles españoles de costa (2011‑2014) en Booking.com
- Juan Pedro Mellinas 1
- Soledad Maria Martinez Maria 1
- Juan Jesus Bernal Garcia 1
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1
Universidad Politécnica de Cartagena
info
ISSN: 1695-7121
Año de publicación: 2016
Volumen: 14
Número: 1
Páginas: 141-151
Tipo: Artículo
Otras publicaciones en: Pasos: Revista de Turismo y Patrimonio Cultural
Resumen
Las opiniones sobre hoteles de viajeros, contenidas en Booking.com, proporcionan una importante información tanto para los propios viajeros, como para los hoteleros e investigadores del sector. Desarrollamos un estudio, basándonos en su base de datos, utilizando más de 1.000 hoteles del denominado “turismo de sol y playa” español, que recogen en torno a 200.000 opiniones. Establecemos una diferenciación por provincia y realizamos dos tomas de datos, distanciadas en más de dos años, durante el periodo 2011‑2014. Usando las puntuaciones medias de los hoteles, llegamos a varias conclusiones en cuanto a las diferencias existentes por provincias y a la evolución de las valoraciones de los hoteles a lo largo de la actual crisis económica.
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